Do you operate a business in the retail or personal services industries? Do you want to show the Shoalhaven why you’re different? Then you need to enter the Excellence in Retail and Personal Services award and gain regional recognition for your point of difference.
Sponsored by nationally-recognised training provider, TAFE Illawarra, this Award will give one standout Shoalhaven business the opportunity to secure a further point of difference, and help it to stand out from the crowd.
Winning an Award also adds an element of trust to your business, as the Awards has built its own trusted brand over its 32 years.
We spend five minutes with Paul Goodwin from TAFE Illawarra and get his insights on the importance of having a trusted brand, and the value for businesses in entering the Awards.
Why is TAFE Illawarra sponsoring the Excellence in Retail & Personal Services award?
The Excellence in Retail and Personal Services award crosses all areas of our training business. From retail businesses ranging from smaller sole trader operations to large department stores, motor vehicle operations and sales, and a wide range of health, fitness, beauty and personal services, including allied health providers. We believe in excellence. And we believe in building skills in all of these areas to create success and inspire a better future.
Why are the Awards important for the Shoalhaven?
The Awards are an important opportunity for supporting, showcasing and celebrating the diversity of Shoalhaven business.
TAFE’s brand is undeniably strong and trusted, why are these important attributes for a brand?
TAFE Illawarra is part of TAFE NSW. We have a strong, trusted brand and have been recognised for our quality for more than 120 years.
Brand is the quality and safety guarantee for a customer. The TAFE brand is a stamp of quality. It’s trusted by employers. And it assures our customers that they are receiving quality nationally-recognised training.
What is different about TAFE Illawarra?
Our resources and our brand. When you choose TAFE Illawarra, you choose industry-connected, passionate educators, nationally-recognised training and a brand that is trusted and preferred by employers.
Why is having a point of difference critical to success in business?
It’s what sets you apart from your competitors.
Why should businesses in the retail and personal services industries enter the Awards?
It’s a way to keep building your brand, building your reputation and building the trust your customers have in your services.
The submission process for the awards also gives businesses a channel for refocusing on and highlighting what their business is, what’s different about it and why it’s a success – and potentially provide valuable insights into how they can get ahead of the pack along the way.
How can TAFE Illawarra help businesses in the retail and personal services industries?
TAFE Illawarra can provide businesses with customised training solutions to meet the needs of their business. We offer everything from training in improving customer experience, business and retail management. Whether you’re looking for qualifications or short courses for yourself or your staff – or maybe to hire an apprentice or trainee – it’s hard to think of a retail or personal service industry we don’t work with. We train caterers, cleaners, childcare workers, hairdressers, beauticians, fitness instructors, health and community service workers, tourism operators and hospitality staff.
As a past judge of the Awards, what is the number one tip you can give to businesses entering the Awards this year?
Just do it. You will be rewarded in ways that might surprise you. Winning an award is the icing on the cake – the real value for your business is in the application, judging and feedback.
Thank you to TAFE Illawarra for their support of the Awards and sponsorship of the Excellence in Retail and Personal Services award. You can enter this Award here.
