So, I’m assuming we are all aware of how many entries each judge has to review, right? Well, quite frankly, it’s a lot. This is why Miranda and Chance have invited Marie Persson onto the show, drawing on her wealth of expertise to give you advice on creating a standout entry.

Marie has been a long-time Telstra Business Awards judge, and has held senior executive positions in the Australian public sector at state and national levels for over 30 years. She was the head of our show sponsor TAFE NSW for five years and has been the recipient of many awards herself, including the Telstra Businesswoman of the Year Award. Marie is undeniably more than qualified to explain to you exactly how to make your entry be a zebra among horses; that is – to truly get noticed.

Outline of episode

  • Why you need to, and how stand out from the crowd
  • The importance of capturing a judge’s attention through compelling, structured writing
  • The necessity of honesty and passion
  • Why entrants must clearly substantiate any claims made through facts, evidence, testimonials, specific achievements etc

A bit more detail

Marie is an absolute wealth of knowledge. Having seen and judged literally hundreds of awards entries over the years, you know you can rely on any advice she gives. She shares with Chance and Miranda that, as a judge, you want to know that the business is solid – that it has a promising, passionate future and a sense of team and purpose. This needs to be extremely evident in your entry to capture the attention of the judges and Marie explains how you can achieve this with two very clear pieces of advice.

Marie shares so much more with Chance and Miranda, such as what gets judges excited about entries, what makes them fantastic, what the common mistakes are and how you can avoid them, reinforces how essential evidence is, her top three tips…essentially Marie spills the going ons inside a judge’s head and it’s yours for the taking. You even discover what makes the judges angry! That kind of knowledge certainly wouldn’t go astray, eh? This and so much more is discussed in the latest Awards Insider episode, but you’ll just have to listen and find out.

After you listen, please review us in iTunes and let us know what you think! We would sincerely appreciate your feedback and can’t wait to hear your thoughts.

Links from episode conversations

Marie Persson

Telstra Business Awards

Rufus & Coco

Again, a huge thank you to TAFE NSW, Australia’s leading provider of vocational education and training, for sponsoring our show, and to the HEV Studio where we record and produce the show.

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