Although he probably won’t admit it, sponsor of the Business Leader award, Ory Purhonen, is undoubtedly a young business leader. In a story that best fits people you read about, not people you know, Ory started Webics from his parents’ lounge room when he was only 15 years old.
Over the years, he has grown Webics into one of the region’s largest web design and web marketing businesses, having serviced over 500 clients around the world.
Ory is resourceful, he values self-development and growth, and he surrounds himself with people he can learn from. All important qualities in a leader.
We spend ten minutes with Ory and learn about his perspective on leadership, and get some insight as to how crucial it is to have a website that cuts through all the online noise.
About Webics’ involvement with the Awards
Why does Webics get involved with the Business Awards?
An integral part of our marketing strategy is growing our brands through sponsorship. As Webics is in the B2B market, sponsoring a Business Chamber program aligns perfectly with this vision.
Webics was one of our first sponsors to sign up (thank you!), why did you sponsor the Business Leader award?
Webics would not be where it is today without the support of the business leaders of the Shoalhaven. By sponsoring, it’s our way of giving thanks and recognition.
Why do you think the Awards are important for business in the Shoalhaven?
Without the hard working businesses in the Shoalhaven we would not have a thriving local economy. Recognising the businesses that go above and beyond to service their clients and the community is an important factor in ensuring these businesses continue their good work.
About leadership
What does leadership mean to you?
A company’s growth can only be determined by the team’s performance and commitment. A leader’s role is to ensure the team is aligned with the company’s vision and that they believe in the company’s goals too.
You’re a young and inspiring business leader, what development do you undertake to help you grow as a leader?
Daily mentoring and coaching from people smarter than I am. As well as investing massively in education, and learning through trial and error. There’s 168 hours in a week, if you use them wisely to become better at what you do ultimately your success will be beyond comprehension.
You have a wall of inspiring quotes in the Webics office, what’s your favourite leadership quote?
“If everyone is moving forward together, then success takes care of itself.”
– Henry Ford.
Which business leader/leaders (outside of the Shoalhaven) do you look to for inspiration?
Gary Vaynerchuk, Sir Richard Branson and Steve Jobs.
If you could have a private dinner with any four business leaders from around the world, who would they be,
and why?
Warren Buffett, Grant Cardone, Bill Gates and Elon Musk. These four individuals are all extremely successful and are self made.
About Webics
Why is the design of businesses’ websites so crucial?
Your business’s website is its digital shop front. When someone lands on your website, you only have a few seconds to capture their attention. Poor design will yield poor results in those few precious seconds.
What is web marketing?
Web marketing is the practise of marketing your business on the internet – it involves several different mediums, including the website, how people find the website and general branding.
Why is web marketing important?
In 2016, consumers are going to the internet to look for goods and services – if you’re not present in this space your business won’t be a player on the field, therefore you have no chance of winning.
In 2016, how important is SEO?
More important than ever. If someone wants a service they will Google it, if you aren’t appearing in the search results – you won’t even be considered.
How important is knowing your audience in web marketing?
Demographics are the key to ensuring you’re investing your marketing dollar in the right places. You need to get inside the head of your customer in order to understand their buying habits.
How can Webics help businesses identify their audience?
We have a variety of tools and market research that we use to identify opportunities.
What is one of the most overlooked, yet important elements of web marketing?
Conversion Rate Optimisation (CRO) – people are concerned about getting the most people to their website, but they don’t understand that every website has a conversion rate. If you increase this rate, you increase your enquiries and sales.
What advice do you have for businesses that haven’t touched their website in years?
Ask yourself one question: Do you want to grow your business or not? If the answer is yes, you need to be including website updates in your marketing budget.
What’s on the horizon for Webics?
We want to be the best digital agency in the world. We will do this by offering the best services and customer service.
What makes Webics different, and why should businesses talk to you about their web design and web marketing needs?
We combine a client-centric and results focused philosophy, by doing this we align the services that we offer with your desired outcomes. And then we go above and beyond to ensure we amaze our clients.
Thanks to Webics for sponsoring the Business Leader award. If you’re a business leader and you’d like to show the Shoalhaven why you’re an outstanding leader, enter the Awards here.