Nowra Farmers Market is the brainchild of Shoalhaven and Illawarra locals Jeff Coe and Paul Sassall. Hailing from varied backgrounds, together the two directors bring a wealth of experience from wholesale, retail and hospitality industries to this South Coast venture.

Jeff has extensive hospitality knowledge at a management level and most recently ran the wholesale fruit and vegetable business Pumpkin Head Providores. And Paul combines a background in commercial business-to-business dealings with years of retail and wholesaling experience.

Since opening in October 2012, the farmers market has sought to fill a void in the South Coast fresh food scene. With a focus on fresh, local and quality goods, their community-minded approach means that customers now have one-stop access to some of the best produce the Shoalhaven has to offer.